Woman of Worth Award is announced

May 24, 2023

The judges in Women’s World Car of the Year have voted for the Woman of Worth Award. There were 15 nominations in the running and a clear winner is Dr Astrid Linder, the designer and instigator of the world’s first female crash-test dummy.

Dr Astrid Linder

She is Professor of Traffic Safety at the Swedish National Road and Transport Institute, VTI, an Adjunct Professor of Injury Prevention at Chalmers University and Adjunct Associate Professor at Monash University Accident Research Centre, Melbourne Australia.

She received her PhD in traffic safety from Chalmers University where she also has a MSc in Engineering Physics.

Professor Linder co-ordinated the EU-funded project ADSEAT where the world’s first virtual dummy model of an average female for rear impact, EvaRID, was developed.  Previously, crash-test dummies were based on the ‘average’ male which was just one example of a bias in car design that, as a consequence, put female lives at risk.

She was awarded EU Champions of Transport Research Competition and the US Government Award for Safety Engineering Excellence, among many other awards she has received for her work.

Marta Garcia, Executive President of Women’s World Car of the Year, says she is delighted that Astrid Linder has won the WOW Award. “She stood out in the voting and it’s an honour to have her win this award, the only award in the world voted entirely by women motoring journalists,” she said.

Honorary President and Co-ordinator of the WOW Award, Sandy Myhre, said it was apparent from when the first votes started coming in that Dr Linder was going to win, it was that plain.

This year, the WOW acknowledges the late Sue Baker as one of our founding judges. Her insights, her wisdom and her knowledge during her time on our jury were greatly appreciated.  She was perhaps best known for her work as a presenter on BBC’s Top Gear, appearing in more than 100 episodes.  She died in November 2022.

 

NEXT:

Latest News

Renault 5

Get priority access to the new Renault 5

The Renault 5 E-Tech electric is available to order for R-Pass customers, giving
[...]
Hyundai Inster Cross

Inster Cross has an adventurous side

Hyundai has announced pricing and specification for the Inster Cross, the all-new EV’s
[...]
WWCOTY Finalists 2025

WWCOTY announces its finalists for 2025

The Women’s Worldwide Car of the Year (WWCOTY) has announced the winners of
[...]
VW Tayron

Prices announced for VW’s new Tayron

The all-new Volkswagen Tayron goes on sale in the UK on January 9
[...]
Skoda Kamiq Design

Skoda adds Design trim to Kamiq range

Škoda is building on the success of its award-winning Kamiq range by adding
[...]
Kia Lille EVs

Kia celebrates 10 years of EV success

It’s incredible to think it’s been 10 years since Kia introduced its first
[...]
INEOS Grenadier

INEOS partners with mountain rescue

INEOS Automotive partnered with Scottish Mountain Rescue (SMR) to help the charity deliver
[...]
GWM Jolion

Prices revealed for BYD SEALION 7 model

BYD has announced the UK pricing for the SEALION 7 which will start
[...]
VW Tiguan Black Edition

New Black Editions added to VW line-up

Volkswagen has launched two Black Edition models that add to the eye-catching styling
[...]
GWM Jolion

Exciting times ahead for GWM UK brand

Big changes at GWM UK will take place early in 2025 with a
[...]
GEM winter weather warning

Plan ahead for winter weather driving

GEM Motoring Assist, a road safety and breakdown organisation, is urging drivers to
[...]
Suzuki e Vitara

Suzuki goes electric with the e Vitara

Suzuki has unveiled its first mass-production electric vehicle called the e Vitara, with
[...]
Toyota Corolla

Toyota’s 5,000,000th milestone in the UK

Toyota is celebrating the five millionth car to be built at its Burnaston
[...]
Skoda Karoq

Skoda Karoq gains a new Edition trim

Skoda is ramping up customer value once again with a comprehensive refresh of
[...]
Kia EV3 boot liner The Ocean Cleanup

Kia boot liner made from ocean plastic

Kia has developed the world’s first car accessory made from plastic extracted from
[...]
Nissan Ariya NISMO

Buckle up for the Nissan Ariya NISMO

It’s time to buckle up because from this Thursday, 17 October, customers can
[...]