Sign of the times
January 8, 2010
It was back in 1810 that Jean-Pierre and Jean-Frédéric Peugeot turned their father’s cereal mill into a steel foundry and took the Peugeot family into the industrial era. Now 200 years on, a new chapter in the Peugeot story is about to begin.
The brand is evolving with a new styling direction, a new corporate Lion badge and a new signature – Peugeot MOTION & EMOTION.
The Lion symbol, which has been associated with Peugeot products since 1858, is changing to a simpler design, which is more dynamic, with a new posture and fluidity. It has a new bi-metallic look through the use of both matt and polished finishes.
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