DS 3 gets inspiration from the Louvre
February 3, 2022
DS Automobiles is introducing the exclusive new DS 3 Crossback Louvre to its range, cementing the iconic building as a majestic and exclusive signature of the DS Automobiles range.
Since its launch in 2014, DS Automobiles has been a patron of the Louvre museum, a relationship based on combining legacy and modernity to build the future. This vision is underpinned with quality, expertise and innovation in order to make France and Paris shine on the world stage.
Hints of the museum are replicated by craftsmen in DS 3 Crossback Louvre with special ‘Louvre’ badges incorporated onto the bonnet, tailgate and doors. At the front, the Onyx Black DS Wings and grille are set beneath a bonnet adorned with subtle pyramid symbols on its central rib, beneath the lacquer.
The 18-inch Luxor alloy wheels also feature the pyramid symbol, along with black centre caps, while the two-tone door mirror housings are laser-etched with a pyramid emblem on the black casing, with a body-coloured lower half. Completing the look, the standard LED rear lights are complemented by gloss black trim on the tailgate.
DS 3 Crossback Louvre is offered in a choice of four colours: Perla Nera Black, Artense Grey, Platinum Grey and Pearl Crystal, always with a Perla Nera Black roof.
It is fitted with the DS Opera interior with its iconic Art Basalt Black Nappa Leather watchstrap upholstery seats. it also introduces Art Basalt Black Nappa Leather trim on the dashboard and door panels. The steering wheel is hand-covered in full grain leather, including the spokes and centre, while ‘Pearl’ stitching and ‘Clous de Paris’ embossed inserts indulge the senses.
An embossed Pyramid symbol and a ‘Louvre’ badge adorn the dashboard, while the gloss black gear lever sports a laser-engraved Pyramid logo.
The love of art and culture comes in a variety of new and exclusive ways. With DS 3 Crossback Louvre, travellers are encouraged to discover the most iconic works from the most beautiful museum in the world.
To delight the senses, DS 3 Crossback Louvre shows these pieces of art on the large, high-definition 10.3-inch central touchscreen. Each work is also transformed into a source of inspiration by listening to a podcast that reveals their secrets.
A total of 182 works have been selected by teams from the Louvre museum and DS Automobiles to represent every collection and department of the museum. They can be viewed each week or found through a search engine and displayed on the central screen to enhance the interior of the car.
The model is offered with a choice of 100 per cent electric E-TENSE power unit, with no tailpipe emissions, or two petrol powertrains, PureTech 130 Automatic and PureTech 155 Automatic.
It is available to order now, priced from £34,420 for the PureTech 130 Automatic. For more information on the DS 3 Crossback Louvre visit www.dsautomobiles.co.uk/ds-models/ds-3-crossback/louvre.
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